When Beyonce released her latest album, "I Am Sasha Fierce," she stated on her official web site , "I am in a different place right now and I wanted people to see the many sides of me. The music is upbeat for the dance, fun side and it is reflective, passionate and serious for the personal side. I have taken risks here.
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Singer-songwriter Billie Eilish may be just 16 years old, but she also happens to be one of the savviest brand-builders of the modern era. I've never seen anything like that before. For Eillish and other rising stars, "authenticity" has swiftly become the name of the game in building a thriving music career circa This is in large part due to the centrality of social media in the lives of modern-day teens and young adults, who often use a perceived sense of authenticity to inform their buying and streaming decisions. But it's not enough for these artists to merely update their social media feeds; a strong point-of-view is also essential in building a brand.
Breaking & Entering: Hey Monday
Baldi's voice is soft-high, but craggy; the voice of a kid still months away from being able to drink in the venues he plays--and his Cleveland-based band, Cloud Nothings , has just torn through a short set of jangly pop-punk gems from its first two releases, 's "Turning On" and last year's self-titled LP. But then the show shifts as Cloud Nothings jump into a set list featuring songs from their third album, "Attack on Memory. Gone are the pristine sugar-rush guitars. I decided to start experimenting with different song structures, tones and instruments to just see what came out of that.
It has taken until I just [recently] visited England to get it straight. This, thankfully, was a relatively joyful thing to be able to say: The first deal you had for this album fell apart right before you were about to start recording. What happened? People at the company level were completely committed to the record, but I think the people above [them made] a different calculation.